REI Asheville was honored as the 2013 Corporate Conservation Partner of the Year, one of several awards bestowed annually by North Carolina’s 24 local land trusts to businesses, governments and individuals who lead efforts to protect the state’s streams and lakes, forests, farms, parkland and wildlife habitat, thereby protecting clean drinking water and air quality, local food, outdoor recreation, and North Carolina’s unique natural heritage. REI Asheville was nominated for the award by Hendersonville’s Carolina Mountain Land Conservancy. The awards were announced at the annual North Carolina Land Trust Assembly in Raleigh.
Commitment to environmental stewardship is at the core of REI’s corporate philosophy. Whether it is partnering with nonprofits to protect the outdoors and promote outdoor recreation, or mobilizing thousands of volunteers annually to help protect natural places, REI passionately strives to conserve lands and environmental resources.
REI Asheville has been an exemplary partner to many conservation organizations in the North Carolina mountains. Since the store’s opening in 2008, REI Asheville’s outstanding generosity has included countless in-kind donations to organizations and funding of volunteer stewardship programs throughout the region. In 2010, REI made a $10,000 grant to Carolina Mountain Land Conservancy to promote trail-building efforts in Hickory Nut Gorge. In addition, REI awarded a total of $25,000 in 2012 to four conservation organizations in the region.
“REI Asheville has been an outstanding supporter of conservation throughout western North Carolina since the store opened in 2008. Their generous support of Carolina Mountain Land Conservancy and other conservation organizations has included grants to support volunteer stewardship programs, sponsorship of our annual trail race and other events, and donations of outdoor gear for fundraising events and for our volunteers. We are thrilled to see REI Asheville receive the 2013 North Carolina Land Trust Corporate Conservation Partner Award,” said Kieran Roe, Executive Director of Carolina Mountain Land Conservancy.
CMLC conserves land and water resources to benefit the quality of life of residents and visitors in Henderson, Transylvania, and surrounding counties. Since 1994, the land trust has protected nearly 23,000 acres of natural lands in our mountains. For more information, visit www.carolinamountain.org.