Balancing Nature & Commerce in Transylvania County Workshop Agenda & Presenter Profiles


Balancing Nature and Commerce in Transylvania County

March 5 – 7, 2014

Brevard College

Brevard, NC


Workshop Goal:  To collectively identify and assess the assets unique to Transylvania County, which positively contribute to the county’s sense of place in the overall region; and to develop action plans for capitalizing on those assets, charting a course for the next 150 years in the county!

Tuesday, March 4th


Location: Rogow Room, County Library

6:00 – 7:00 pm         Networking Social

7:00 – 7:15pm          Introduction to Balancing Nature and Commerce

The Conservation Fund

7:15 – 9:00 pm         The Dollars and Sense of Protecting Community Character

Ed McMahon, Urban Land Institute

Wednesday, March 5th

DAY 1: Laying the Foundation

Location: Morrison Playhouse, Porter Center, Brevard College

7:45 – 8:30                REGISTRATION AND CHECK-IN

8:30 – 10:15              Session 1:  Welcome and Introductions

The Conservation Fund

Scott Sheffield, Brevard College VP of Academic Affairs/Dean of Faculty

Mike Hawkins, Transylvania County

Brad Ives, Assistant Secretary for Natural Resources, NC Department of Environment and Natural Resources

10:15 – 10:30           BREAK

10:30 – 11:30           Session 2:  Regional Economic Overview:  Past, Present and Future of Transylvania County, NC

Steve Morse, Western Carolina University

11:30 – 1:00              LUNCH

                                    Luncheon Speaker:

Pat Mitchell, Rural Economic Development Division, Department of Commerce

1:00 – 3:15                Action Planning Part I:  Asset Mapping—What is Transylvania’s Community Character?

Workshop participants will work together in diverse teams to brainstorm and map assets in Transylvania County and the surrounding area for their assigned category.

3:15 – 3:30                BREAK

3:30 – 4:45                Session 3: Pennsylvania Wilds Case Study: Improving Quality of Life through Asset-Based Economic Development

Bob Veilleux, Potter County (PA) Education Council

4:45 – 5:00                Day 1:  Wrap-Up

The Conservation Fund

5:00 – 7:00                Community Resource Share Fair and Social

Thursday, March 6th

DAY 2: Improving the Quality of Life for Residents – Tools For Building a Solid Foundation

Location: Morrison Playhouse, Porter Center, Brevard College

8:30 – 11:30              Action Planning Part II:  Assessing the Assets’ Strengths; Developing a Vision; Identifying Projects

Each team will work together to develop a vision and to identify potential projects and partners to address these issues identified in Part I.

11:30 – 1:00              LUNCH

                                    Luncheon Speaker:

Becky Anderson, Becky Anderson Consulting                                 

1:00 – 2:45                Session 4: Regional Partner Resource Panel

Justin Hembree, Land of Sky Regional Council

Dan Gerlach, Golden LEAF Foundation

Scott Hamilton, AdvantageWest Economic Development Group

Rick Larson, The Conservation Fund, Natural Capital Investment Fund

Tim Richards, The Community Foundation of Western North Carolina                                              

2:45 – 3:00                BREAK

3:00 – 4:00                Session 5:  Land Stewardship and Compatible Development     

Bill Holman, The Conservation Fund

Kieran Roe, Carolina Mountain Land Conservancy

4:00 – 5:15                Session 6:  Youth Engagement and Leadership Development


Dr. Scott Elliott, Transylvania School Board (VIZ Transylvania, VISION)

Claire Harris, Rosman High School (VIZ Student Leadership Program)

Dr. Kent Wilcox, TIME for Real Science Advisory Council

Carly Onnink, TIME for Real Science Research Team

Abby William, TIME for Real Science Research Team

Dr. Scott Sheffield, Brevard College VP of Academic Affairs/Dean of Faculty

Friday, March 7th

DAY 3: Action Planning for the next 150 years!

Location: Morrison Playhouse, Porter Center, Brevard College


8:30 – 10:30              Action Planning Part III: Development of Projects for Implementation

From the identified projects developed in Part II, participants will choose projects to develop for implementation. At the end of this exercise, each group will present their action plan to the whole group.

10:30 – 11:30           Presentation of Action Plans

11:30 – 12:30           Facilitated Discussion on Next Steps for the County

Group Discussion on prioritization of Action Plans; Opportunities for Cross-marketing of resources and synergies between action plans; road-map for moving forward in the County over the next 150 years!

12:30 – 2:00              LUNCHEON (Sponsored by VISION)

                        Luncheon Speaker:

Sharon Decker, NC Secretary of Commerce  

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